Switzerland

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Switzerland is a very attractive country thanks to its impressive mountains, lovely lakes, international cities, the many different cultures and a stable political situation.

But in addition, Switzerland is interesting because of a high purchasing power, even as a market for your brand.  Get to know some key figures about the Swiss market.

Figures 2016

  • 8,4 million inhabitants
  • 3.6 million households
  • Languages: German-CH 63%, 22% French-CH, 8% Italian-CH, 7%  Other
  • Percentage of women: 51%
  • Percentage of foreigners: 24%
  • 0-19 years: 20%, 20-39 years: 27%, 40-64: 35%, 65 + years: 18%
  • Employed: 4.8 million
  • GDP / capita: $ 70,000
  • Annual inflation: -0,4%
  • Economic growth: 1,3%
  • Unemployment rate: 3,3%